Kris Koivisto
different is better than better
different is better than better
different is better than better
different is better than better
different is better than better
different is better than better
different is better than better
different is better than better
different is better than better
different is better than better
different is better than better
different is better than better
/// 02 / BIO

About Kris

KRIS KOIVISTO
KRIS KOIVISTO
DIFFERENT IS BETTER THAN BETTER
📍 Pacific Northwest

Schooled in marketing, groomed in comms, refined in social. I am an introvert with ADHD who's passionate about bucking the status quo and challenging conventional wisdom. I'm a firm believer that different is better than better. I do my best work when the destination is clear and I'm given the autonomy to determine how to get there.

Born and raised in Northeast Portland, Oregon I was a sports junkie growing up. I chased my hoop dreams as far as they would take me, but eventually let it go in lieu of a career in sports.

Straight out of college, I joined my hometown team, the Portland Trail Blazers—a franchise I had grown up idolizing. I spent seven years on the PR team before transitioning to digital and social, where I found my niche managing content for the team as well as Moda Center events. The collaborative work of our team turned a lot of heads, which led to a role with a social media agency in San Diego, where I worked with some of the biggest names in sports and entertainment.

After a change in agency ownership, I returned to the Pacific Northwest to lead social media for the CEO of T-Mobile. Following six years with Team Magenta, I scratched a long-standing entrepreneurial itch by stepping into photography. While creatively fulfilling, it clarified something important: I'm at my best telling other people's stories. That realization led me to a role managing executive communications for the CEO of a medical company.

As of early 2026, that role is being eliminated, so I'm turning the page and looking for the next meaningful challenge!

WHY I DO THIS

I grew up in Portland idolizing a basketball team, and I never really stopped being that kid — I just figured out you could make a living standing where the story happens. The metrics are real and I'll show you every one of them, but they're not the reason. The reason is what happens when a nervous person relaxes on camera. When a locker room erupts and you caught it. When 300,000 people show up to something that started as a note on your phone. I chase the moment where somebody feels something — then I stay up too late making sure the edit deserves it. Everything else on this site is just proof.