Executive Communications (CEO)

@ Sono Bello· Bellevue, WA

CEO Whisperer

• ▸Partnered with the President and CEO to shape the corporate narrative, executive positioning, and enterprise messaging
• ▸Instituted an internal recognition program to support the rollout of new culture pillars, resulting a month-over-month 200%+ participation rate.
• ▸Published a monthly enterprise newsletter spotlighting nine areas of the company, analyzed user data to achieve a 40% increase in retention rate.•
• ▸Translated dense medical regulations and operational strategies into clear, compliant stories that built brand trust and drove a 15% increase in positive customer sentiment.
• ▸Developed and implemented strategic corporate messaging frameworks with monthly review cycles, resulting in a 25% reduction in public relations response times.

Senior Lead, Social Media

@ T-Mobile· Bellevue, WA

Six years leading social media for the CEO of T-Mobile. Built executive voice, scaled content for major company moments, and partnered cross-functionally with comms, brand, and product teams.

• ▸Engineered comprehensive training and operational SOPs for the executive digital presence with quarterly redlining and production reviews, resulting in a 30% increase in workflow efficiency and a complete reduction in regulatory compliance flags.
• ▸Commanded the front-to-end social media presence for the President of the Consumer Group and the President of Technology, overseeing organic and promoted content across Meta, X, and LinkedIn to humanize the brand.
• ▸Pioneered artificial intelligence (AI) implementation across the enterprise as an early adopter, establishing new workflows that resulted in more efficient and effective corporate outcomes.
• ▸Partnered with media and analytics teams to strategically allocate budgets across platforms, analyzing performance data to refine tactics and maximize ROI.
• ▸Directed front-to-end management of all corporate social media platforms, managing a team that ran accounts for CEO John Legere until his departure.
• ▸Oversaw an annual production budget of $1M to ideate and execute high-visibility creative campaigns, ranging from massive holiday sweepstakes to major Apple iPhone and Samsung device releases.
• ▸Executed real-time social performance data analysis utilizing Sprout Social, optimizing digital footprints to yield a 20% YoY growth in subscriber acquisition.
• ▸Fostered high-profile influencer partnerships and campaigns, including successful collaborations with DJ Khaled, Mark Rober, and Marques Brownlee.

Senior Accounts Director

@ STN Digital· San Diego, CA

Led social media accounts for some of the biggest names in sports and entertainment at one of the country's premier sports social media agencies.

• ▸Drafted and implemented a comprehensive 52-page Account Manager Handbook, establishing operational SOPs to standardize processes and enhance team efficiency across the agency.
• ▸Built a strategic capacity model to forecast employee workload, optimizing resource allocation to maximize operational productivity.
• ▸Governed major global media accounts with strict financial oversight, driving a 40% YoY growth in organic business and maintaining a 95% client retention rate across all scopes.
• ▸Delivered front-to-end strategic support to clients for major global events, including Super Bowl LII, the 2018 Winter Olympics, and the 2018 World Cup, consistently increasing YoY impression and engagement benchmarks.
• ▸Guided on-site social media execution and real-time coverage at high-profile events including the SAG Awards, iHeart Radio Music Awards, NBA Draft, and ESL One.

Managing Editor, Team & Arena Content

@ Portland Trail Blazers· Portland, OR

10 years with the Trail Blazers. Started in PR, transitioned to digital and social where I built a team and approach that earned the franchise a 3x #1 ranking from Complex Magazine and a Sports Illustrated Top 100 nod.

• ▸Supervised the global content calendar for web and social media platforms, ensuring strategic alignment and consistent brand messaging.
• ▸Established the voice and tone for the infamous @trailblazers Twitter account.
• ▸Co-launched and co-hosted the official franchise podcast, "The Trail," partnering with the broadcast department to successfully expand audience reach and engagement.
• ▸Designed and implemented a digital rate card to support the sponsorship sales team in accurately pricing social media inventory and driving revenue retention.
• ▸Consulted directly with the NBA to establish a new league-wide standard for social media performance rankings.

PR Manager

@ Portland Trail Blazers· Portland, OR

• ▸Cultivated critical relationships with tier-one national press, serving as the primary media contact for business, community, and sustainability-related information.
• ▸Established the team's first VIP/Celebrity Services program to provide white-glove service to high-profile guests, resulting in a direct increase in ticket sales revenue and client retention.
• ▸Improved internal communications and employee alignment by enhancing the corporate intranet, planning monthly staff meetings, and authoring company-wide initiatives.
• ▸Onboarded high-profile draft picks (including Damian Lillard) and guided them through tier-one national media circuits, establishing critical early foundational relationships for the franchise.
• ▸Produced comprehensive press releases, media advisories, and feature articles for Rip City Mag under strict deadlines to consistently control the daily team narrative.
• ▸Orchestrated the end-to-end production of the annual 300-page NBA Media Guide and post-season publications, ensuring absolute accuracy for league-wide distribution.
• ▸Tracked daily media coverage and fan sentiment data, compiling actionable intelligence from press clippings to inform broader strategic positioning.