Deepfake? Yes please.

T-Mobile had the fastest, largest, most reliable 5G network in the country — and consumer sentiment that refused to believe it. Leadership's answer was Test Drive: try the network free for 30 days, no strings. My job was to make it impossible to scroll past. The idea hit watching a Dos Equis spot after a full day of network meetings: "He once dropped a call... just to see what it felt like." I pitched our CTO as The Most Fascinating Man in Wireless. To nail the vintage-footage feel, I went where nobody's procurement process goes — a deepfake creator I'd followed since the genre's innocent early days, no name, just a Twitter handle. One DM later, we were filming.